He cites one of his reasons for establishing the website was that there was little coverage of Australian films in the media after David Stratton and Margaret Pomeranz disappeared from Australian television screens (when At the Movies finished in 2014[3]).
Peirce aims to draw attention to little-known films that struggle to get a cinema release, and by including reviews, articles, and interviews, to promote Australian filmmakers.
[5] The Curb's interviews are often cited on other film industry-related websites, including Rotten Tomatoes.
[6][7][8][9][10] Pop culture website Soda & Telepaths described The Curb in 2021 as a "mainstay on independent reporting on the Australian film industry".
It was created on 10 August 2014 by Auscast Network[12] and had undergone various name changes before being relaunched as The Curb in September 2018.