Cybersmile believes that our current online environment lacks the balance and social rules of engagement that have been cultivated over generations, governing the behavior and relationships in the communities where we live, play and work – the physical world.

[11][12] In November 2017, Cybersmile Parenting and Youth Development Advisor Dr. Deborah Gilboa organized a TedxYouth conference in Pittsburgh to discuss new ideas and the impact of the internet on young people.

[17] In September 2017, Cybersmile announced the launch of its Advisory Panel with a number of industry experts in fields such as gaming, education, research, internet law and technology.

[21][22] Cybersmile representative Laura Lewandowski discussed teen mental health and the organization’s work with news anchor Cheryl Jennings as part of ABC7’s “Beyond the Headlines” roundtable special.

[30][31] In April 2019, Mixer, Microsoft’s game streaming platform and Cybersmile launched a partnership to address cyberbullying, announcing their joint Unawareness Movement campaign.

[32] In October 2018, The Cybersmile Foundation in partnership with Rimmel announced the development of a new virtual AI assistant that will help people affected by online abuse and provide resources to users in English speaking countries around the world.

[37][38][39] To coincide with Stop Cyberbullying Day 2015, Cybersmile released original research carried out in partnership with Sugarscape, examining current teen attitudes towards online bullying and social media.

[44] Instagram influencer Chessie King participated in the campaign where a series of images and a video were released on her channel, altered live as she received comments of abuse to show social media users how their words were distorting her.

[46] Twitter chose Cybersmile as its launch partner for its inaugural #TweetForACause initiative, driving awareness of the organization’s mission to address cyberbullying and online abuse.

[47] Cybersmile along with creator network Niche, coordinated a global call-to-action with a number of Internet personalities including Josh Peck, King Bach, Sara Hopkins, Us The Duo, Matt Cutshall and Trey Kennedy.

[53][54][55] During the campaign, Cybersmile teamed up with music band One Direction and announced a giveaway which included unique items and tickets to a concert at the Rose Bowl in Pasadena on the Where We Are Tour.

[60][61] Teaming up with NBA star Stephen Curry and Brita, Cybersmile launched an initiative and a “Filter Your Feed” tool to help users screen out the negativity online.

[75][76][77] In 2019, Stop Cyberbullying Day was backed by leaders, celebrities and organizations including Pope Francis, Cara Delevingne, Rita Ora, Little Mix, UNICEF, WE Charity, Hockey Canada, Rimmel London, The Department For Education and Twitter.

[78][79][80][81][82] Cybersmile have announced various partnerships with brands around the world including Microsoft, Brita, Riot Games, Twitter, ESL, Intel, WWE, Rimmel, Claire’s and Pixelberry Studios.

[86][87][88] In October 2015, The Body Shop Foundation announced its support for Cybersmile to help fund and create over 80 downloadable digital programs, educating people about cyberbullying and online safety worldwide.

[89] In October 2016, Cybersmile were chosen by Riot Games for their “Impact Challenge” which would help the organization provide education for gamers around the topics of teamwork, resilience and mental wellbeing.

[94][95][96] In March 2019, Cybersmile and Microsoft announced an anti-cyberbullying partnership to help raise funds for the organization’s new AI smart assistant with game streaming platform Mixer.

Celebrity supporters that have participated in initiatives include: Celine Dion, Paige Spiranac, Stephen Curry, Normani, Fifth Harmony, William Shatner, David Hasselhoff, Johnny Orlando, Lauren Orlando, Krista Allen, Danielle Peazer, Becky Lynch, Cesaro, Kofi Kingston, Dolph Ziggler, The Big Show, Kathryn Bernardo, Daniel Padilla, Katie Cassidy, Jordyn Jones, Kenzie Ziegler, Audrina Patridge, Meghan Trainor, One Direction, 5 Seconds of Summer, Jake Zyrus, Richard Armitage, Zoella, Stephen Fry, Charlotte Crosby, Elle Sefton-Thorley and Chessie King.

[119][120][121] In October 2018, Rita Ora and Cara Delevingne raised awareness of Cybersmile’s mission addressing the issues surrounding beauty cyberbullying and online abuse.