The Devilrock Four formed in 2003 in Melbourne as a hard rock group with the line-up of Jamie Coghill on drums, percussion and backing vocals (The Jimmy C, ex-Just, Luxedo, Fez Perez), Jonny Driver on guitar and lead vocals (Uptown Ace, Jonny Driver, Despairs, Don Fernando, ex-The Lightning Strikes, High Kick Crazy), Jimi Richardson on bass guitar and backing vocals (Uptown Ace, Indian Mynah, ex-Clutch Life, the Rubs, Rapdance Cool Party) and Carl Treasure on guitar and vocals (Indian Mynah, The Bad Dad Orchestra, Blackstone Dukes, ex-Drone, the Rubs).
[3][6] The title track was issued as a single and its music video was shown on rage in April 2005.
In 2008 the album's first single, "Don't Throw It Away" (October 2006), was used in advertising for Channel 10's coverage of the Australian Football League.
[12] Jules McKenzie of fellow rock group, Money for Rope, told Tony McMahon of theMusic.com.au that the local "underground music scene has that inherent value in it... Let's say a band like The Devilrock Four or something like that.
[14] The Devilrock Four's second studio album, Night is Falling, was released in May that year on High Kick Records.