[1] It is a 76 page book that illustrates the concept of "the dip"—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through or one where you should quit.

Five months later, Godin posted another entry titled "Understanding Local Max," in which he presented another success curve—this time nearly identical to the one that appears in his book—and analyzed the hypothetical conversation that would occur at four points on the curve.

[4] In addition to being the basis behind The Dip, the entry was also included in Small is the new Big, a collection of short pieces from his blog.

Godin introduces the book with a quote from Vince Lombardi: "Quitters never win and winners never quit."

The Dip peaked at #5 on the New York Times Best Seller List and sold 100,000 copies in its first month of release.