[1][2][3][4][5] The Drag, which was sponsored by the Canadian Department of National Health and Welfare, is aimed at young people and is a comical look at the dangers of tobacco addiction and the difficulties of quitting.
It traces the insecure protagonist's path to addiction after he discovers, as a teen-ager, that smoking can make him "cool".
His addiction follows him into adulthood, until the scare of lung cancer forces him to face his demons.
This funny yet cautionary tale is told by the protagonist as he sits on a psychiatrist's couch, his recollections amusingly illustrated in colourful vignettes of his past.
Entertaining and visually rich, the film is a deterrent against smoking drawn in typical '60s modernist/pop-art style, complete with kaleidoscopic collage montages.