[5][6] The cooperative was co-founded by Grenadan immigrant and for hire vehicle driver Ken Lewis, labor organizer Erik Forman, and former Uber executive Alissa Orlando.
[7][9] Other staff include software and industry veterans and in addition to co-founder Lewis, there are other drivers in management roles such as ex-driver and organizer David Alexis.
[14][4][7][13][11] While being ultimately owned by the driver members, not by investors, the cooperative began with seed money from the Minnesota-based Community Development Financial Institution Shared Capital Cooperative,[3] the local Lower East Side People's Federal Credit Union,[4][6] and welcomed individual donations via crowdfunding in the form of revenue sharing debt on Wefunder.
[5][4] In addition to a larger percentage of the fees per ride driven, each driver as a part-owner will also receive a share of the company's profits after loans and other expenses are paid, in the form of weighted dividends.
[2][11] The TLC imposed a minimum payrate for mobile app ridesharing companies operating in New York city in 2018.