The Droplift Project is a compilation CD of 29 (or 30) tracks created by sound collage artists in July 2000.
[2] In this way a kind of "reverse shoplifting" results in the artist's work appearing next to "legitimate" products of the dominant culture.
[3] This same process is also known as "Shopdropping" in the U.K.[4] The Droplift Project began in 1998 when members of a mailing list called "Snuggles,"[5] which was organized to discuss the audio collage art of Negativland, began to trade their own collage works online.
Discussion online began to steer the group towards creating a CD of tracks, but the concept only came together when Richard Holland recommended the "Droplift" idea, which he had practiced earlier with his group "The Institute of Sonic Ponderance.
"[8] Under the stewardship of animator and sometimes Negativland collaborator Tim Maloney, the tracks were submitted via FTP, collated, mastered, and pressed to CD.