The Dyrt is consumer subscription software for camping, and the largest source of information for campgrounds throughout the United States, via a website and mobile app.
She and her husband, The Dyrt co-founder and CEO Kevin Long, were both avid campers who went camping every weekend, but finding information on campgrounds was always a source of frustration and they would end up fighting every week about where to go.
[2] One of the strategies employed to populate the website with photos, videos and reviews was to gamify the experience for users.
The Dyrt partnered with 27 outdoor brands and held competitions in every state and offered prizes to the top-ranking users for submitting content.
[1] Due to increased traffic to National Park destinations and tourist areas, The Dyrt focuses on relieving pressure on the country's most popular camping sites and being committed to the Leave No Trace set of outdoor ethics.
[3]In 2021, Smith and Long embarked on a cross-country vanlife trip in their camper van during which they managed The Dyrt and fundraised remotely.
[8] Smith and Long left Portland in July 2021 and headed east, stopping and working at campgrounds and RV parks along the way.
Called "the statistically most meaningful picture of what it’s like to go camping in America" by RV Travel, key findings included:[15]