[1] The EastAfrican also circulates in the other countries of the African Great Lakes region, including Tanzania, Uganda, and Rwanda.
In 1993, the Nation Group's managing editor, Wangethi Mwangi, requested experienced British journalist Gerry Loughran to return to Kenya to establish a regional newspaper.
Joined by future editor Joseph Odindo and future marketing manager Jerry Okungu, Loughran traveled to Nairobi, Mombasa, Kisumu, Kampala, Arusha, Dar es Salaam, and Zanzibar to discuss a newspaper's establishment with readers, advertisers, and distributors.
Its name originated with Lough's suggestion: with "EastAfrican" signifying unity and the omission of "nation", an appeal to a transnational audience.
As such, staffers were hired, and the publication set up in Kampala, Arusha, and Dar es Saleem.