"...the Edinburgh Advertiser is the only politico-ecclesiastico journal in the (British) empire which is against the (Church of Scotland's) General Assembly in toto".
In 1820, James sold the paper to Claud Muirhead of Heriot Row and Gogar Park, Midlothian.
[7] At one point in time, Christopher North (the pseudonym of the Scottish writer John Wilson), was said to be associated with the Edinburgh Advertiser.
[15] It covered news, religion, trade, manufacturing, agriculture, politics, and entertainment of Great Britain and the Colonial United States; it also published essays.
[16] Its motto, Quidquid agunt homines, uotum, timor, ira, uoluptas, gaudia, discursus, nostri farrago libelli,[16] (translation: "whatever men do – prayer, fear, rage, pleasure, joy, running about – is the grist of my little book") is a satire by the Roman poet Juvenal.
One literary note was the first publication of Robert Burns' On the Commemoration of Rodney's Victory which appeared in the 16–19 April 1793 issue.