"[1] Bernays explained, "Professionally, [public relations] activities are planned and executed by trained practitioners in accordance with scientific principles, based on the findings of social scientists.
"[2] The threat of engineered consent in democracy has been expressed in a textbook on American government:[3] To some observers, consumer psychologists have already made the choice for people before they buy a certain product.
The seven other chapters were by his associates: "Objectives" by Howard Walden Cutler, "Research" by Sherwood Dodge, "Strategy" by Nicholas Samstag, "Themes and Symbols" by Doris Fleischman and H.W.
The longest chapter, the one on strategy, begins with sociological and psychological observations on human motivation drawn from Karl Menninger and Vilfredo Pareto.
M. Weisglas reviewed the book for International Communication Gazette,[6] writing that "Bernays and company have deluded their readers with false hopes about public relations."