The Equity Party had five basic goals, social tolerance for all Albertans, fiscal accountability, grass roots accountability, including revenue sharing between riding associations, environmental responsibility and reforming the First Past the Post electoral system.

The main reason for the name change was to avoid confusion with the Reform party.

The centrist policies and unique low-budget way of promoting itself did not capture the imagination or attention of many people.

In 2001 Barry Pashak stepped down as leader and the website quietly disappeared.

Emil van der Poorten, the man who replaced him as party president, seemingly became more interested in community activism and Edmonton municipal politics than reviving the party.