It was published exclusively in Target and became available internationally through Swift's official online store on December 7, 2024, coinciding with the tour's conclusion.

Swift has a history of releasing official memorabilia and publications that engage her fan base, making the book a continuation of that tradition.

The announcement featured a preview of the book's cover and a teaser video, offering a glimpse of the content, including select photographs and behind-the-scenes images.

This retail partnership was part of Swift's ongoing collaboration with Target, which has previously featured exclusive album releases and merchandise.

Limited availability led to frustration among fans, as it quickly sold out and was later resold on secondary markets at significantly higher prices.

Issues such as misspelled song titles, blurry images, and design flaws were widely discussed on social media, where some fans humorously referred to it as The Errors Tour Book.

Analyses in The New York Times and The Guardian have explored how the book reinforces Taylor Swift's brand and contributes to the documentation of live music events.