WhitebaitMedia is a local independent New Zealand production company producing children's programmes.
[1] Morrell-Gunn worked as an executive producer for TVNZ's Children's Unit while it was based in Christchurch, New Zealand.
When the Unit moved to Wellington's Avalon studios, in 1998, Morrell-Gunn remained in Christchurch to start her own company, Whitebait Productions.
[2] Whitebait's first commission was Bumble, a preschool series about a bee and his friends.
Whitebait Productions has also produced the Jessie.com series for What Now TV (which sold to Disney Australia, and English programmes for Japan), the interactive pop talent quest Wannabes for Three, and the series Tuhono, a youth hip-hop show, for Māori Television.