WhitebaitMedia is a local independent New Zealand production company producing children's programmes.
[1] Morrell-Gunn worked as an executive producer for TVNZ's Children's Unit while it was based in Christchurch, New Zealand.
When the Unit moved to Wellington's Avalon studios, in 1998, Morrell-Gunn remained in Christchurch to start her own company, Whitebait Productions.
[2] Whitebait's first commission was Bumble, a preschool series about a bee and his friends.
Whitebait Productions has also produced the Jessie.com series for TVNZ (which sold to Disney Australia,[3] and English programmes for Japan[4]), the interactive pop talent quest Wannabes for Three, and the series Tuhono, a youth hip-hop show, for Māori Television.