[5] The Ex was a mannequin target with fair skin and a pink bra showing through a white t-shirt.
[1] Other zombie-themed targets manufactured by Zombie Industries have a green or grey skin tone, and the Ex was noted for being the one that looked the most like a living human.
[2][3][4] The company had displayed their bleeding targets at the 2013 conference of the National Rifle Association of America (NRA).
Groups opposed to domestic violence criticized the target and started a campaign against its manufacturer.
The company denied reports that they had displayed the target in their booth at the NRA convention.