It was shown in August 2004 and made the name of Francis Fulford and his family when it was aired as part of the United Kingdom's Channel 4 TV series Cutting Edge.

Oblivious to the family's turmoil, the four Fulford children entertain themselves by fighting, indoor cricket, throwing mud at one another, and watching television.

It was largely this issue – how the use of profane language divided individual strata within the British class system – that marked it out from any other programme or documentary in a similar vein.

In a later programme entitled Why Britain's F****, he raised further points about the decline of a sense of duty, a lack of responsibility and basic knowledge of the United Kingdom's history.

[7] Francis and the four Fulford children returned to television, without the presence their wife and mother Kishanda, in the six-part series Life Is Toff, broadcast on BBC Three in autumn 2014.