The series followed Josh Kilmer-Purcell and his husband Brent Ridge as they learned how to become farmers and launch their lifestyle brand, Beekman 1802.

The season follows the couple's attempts to build their brand, including attaining wider exposure for their goat milk soaps and cheeses, and to deal with the stress that the long separation puts on their relationship.

The supporting cast expands with the introduction of three Beekman 1802 employees: Stephane the comptroller; Megan, chief operating officer; and Maria, the director of resources.

The New York Times finds the show "less fabulous" than 1960s sitcom Green Acres, citing its emphasis on arguments between the couple (Brent & Josh) over "fish-out-of-water rural humor".

The Times concludes that "the audience that fiercely defends all things purporting to be fabulous" will enjoy the series' "moments of sylvan burlesque".