The brainchild of frontman Liam McCormick, The Family Crest began as a recording project in 2008 that aimed to connect a community of people through a musical platform.

Using flyers, personal contacts, Craigslist and other forms of outreach, McCormick and co-founder John Seeterlin recorded nearly 100 people for the project throughout Northern California.

[1] After completing the majority of recording in the fall of 2009, McCormick and Seeterlin elected to continue the project by forming a live band.

‘Falling off the Wagon’ was used in both television and radio commercials for the second annual Notes & Words,[6] a concert benefiting Children’s Hospital Oakland founded by best-selling author Kelly Corrigan.

In April 2014, The Family Crest was exclusively featured in the launch video for GoPro's line of music products, performing their song 'Make Me a Boat.'

On February 13, 2012, as part of the program, they performed at the Grammy Awards party for Red Light Management, an event sponsored by T-Mobile.

Kimberly Chun of the San Francisco Chronicle states that "The Family Crest harbors an affection for Burt Bacharach-style swingin' romanticism that is sure to impress lovers of classic pop.