[4][5][1][6] The Farmlink Project was founded in Los Angeles in April 2020 by James Kanoff and Aidan Reilly, both juniors in college at the time.

[13][14][15] In reaction, Kanoff and Reilly—along with dozens of other college student volunteers—began cold calling farms around the state of California to inquire about their surplus produce and determine methods for food rescue and distribution.

[18] The Farmlink Project focuses specifically on locating and collecting food that would otherwise go to waste due to factors such as limited shelf life or not meeting industry standards for the typical market.

[18] The organization works with a turnaround time of 1-2 business days and has the capacity to rescue high quantities of produce, which saves farmers from unnecessary dump fees or having to coordinate a donation themselves.

[29] The Farmlink Project's work has been featured in The New York Times, CNN, ABC World News Tonight, and major national television networks in the US.