Gabriel foresaw that the growth of digital technologies would lead to such large volume of content becoming available that users would need filters to help them find what was relevant to them.

[8] Since 2009, The Filter has secured contracts tailoring its relevance platform for a number of digital content providers such as Nokia,[9] Dailymotion,[10][11] BT TV, NBC.com,[9] Warner Brothers, Vudu,[12] we7 and Sony Music.

[13] In 2014 The Filter began offering its personalisation services to online retailers, securing its first contracts with Maplin Electronics and Liberty of London.

This app utilises The Filter's technology to learn music tastes and recommend the best and most relevant live events happening near the user.

Webmission is a UK initiative backed by Techcrunch, Bebo, Sun Microsystems and Oracle Corporation (among others) that aims to bring the 20 most innovative tech companies that are "ready to do business in the US or potentially attract a US investor."