The organization's main course is to promote the appreciation of the past, present and future of the Daily Express character Rupert Bear and to bring enthusiasts together.
The group takes its name from the praise on the advertisements from the Daily Express with the caption 'Follow Rupert every day'.
The organization works closely with Classic Media who are owning the rights to Rupert and characters on behalf of the Express Newspapers.
In the past it had a youth department, but due to declining interest it was abolished.
[2] Past presidents of the organization included Rupert artist Alfred Bestall and Monty Python's Terry Jones.