Bill Morrow wrote the scripts and produced the show; and Ken Carpenter was the commercial announcer.
The advertising technique, devised by the ad agency J. Walter Thompson was to keep Ford cars in front of the public by radio “saturation.” Thus, five-minute segments were sponsored for news and commentary as well as for entertainment.
The other Ford Road Shows featured Rosemary Clooney, chit chat by Arthur Godfrey and news by Edward R.
Crosby's program was aired on CBS twice on Sunday, then Monday-Wednesday-Friday and on alternate weeks, Tuesday-Thursday-Saturday.
[1] It is believed that 286 of these shows were produced for the series, which started Monday, September 2, 1957 and ended Sunday, August 31, 1958.