The Franklin Report is an independently published guidebook that primarily rates home maintenance and renovation providers such as interior decorators, architects, and contractors.
Initially sold in book form, The Franklin Report is now predominantly an online presence with a user review-based rating system.
With the coming of the Internet and the disappointment of an incompetent architect and an unreliable contractor, she conceived of the value of rating service for home renovation.
The New York website has over 2,000 entries and includes many lifestyle professionals such as veterinarians, hair salons and SAT tutors.
[8] As further stated in the Times, vendors such as upholsterers who considered advertising in Architectural Digest for $10,000 have found the free listing in the Franklin Report to be much more valuable, generating "non-stop work from interior designers and celebrity clients.
Only if there is a consensus of agreement on the reliability and value of a professional, will The Franklin Report then write their own review, based upon the views of past clients and industry experts.
[13] There are many companies that are not reviewed formally by The Franklin Report that were added by registered users online with distinctly negative comments.