The company, still privately owned and led by CEO Scott Webster, has become known for their "classic baskets and gift towers featuring Northwest-grown pears and apples".

[3] Roy Webster, who had once toured the Hood River Valley on honeymoon, came to the area in 1942 and acquired 600 acres (240 ha) of land.

The company saw a period of financial hardship during the Great Recession and was forced to lay off 30% of its employees and make other cutbacks.

However, after overhauling their cost structure and earning the support of Costco as one of their primary fruit basket suppliers, the company resumed its growth.

[7] In 2005, The Fruit Company was named one of the "Top 50 Best of the Web" for online retailing websites by Internet Retailer Magazine,[8] and in 2013, Los Angeles news outlet KTLA praised The Fruit Company for their Mother's Day gift baskets on the air.