Girl Effect is an independent non-profit organization, launched in September 2015 with the goal of ending poverty globally.
The organization's framework was inspired by neoliberalism ideologies and the slogan, Girl Power.
Maria Eitel, President and CEO of the Nike Foundation, was appointed chairman of the organization.
Further, these type of campaigns that do not take into consideration men and the relations of women and girls with their households and community often have the effect of overburdening women who are already responsible for childcare and all types of formal and informal labor.
[6][7] Critics have also argued that the organization limits girls in the Global South as subjects and investments for the ideal world, which adopts notions from orthodox beliefs that these individuals are concurrently attempting to dismantle.