"The Glamour" is a horror short story by American writer Thomas Ligotti, published in 1991 in his collection Grimscribe: His Lives and Works.
The walls, floors and ceiling are covered with cobwebs reminiscent of human hair, but the narrator is distracted when a man approaches him and informs that the theater is under new management and admission is free, before heading to the restroom without further explanation.
The auditorium is nearly empty except for a scant few other patrons, one of whom is seated close to the narrator and makes odd and cryptic remarks when asked about the supposed feature.
The images on screen then shift to depict the man the narrator had met in the lobby earlier, now naked and surrounded by a purple glow.
Unable to shake him out of his stupor, the narrator rises from his chair just as the hair-like cobwebs come to life and attempt to restrain him to his seat.