Lead singer Penelope Trappes grew up in Lismore, near Byron Bay, New South Wales, Australia,[2] while analogue synth programmer and producer Stephen Hindman is originally from Ohio, United States.

[3] They produced their debut single, "Solid Gold", in July 2008,[4][5] after being influenced by italo mix CDs given to them by Josh Cheon (Dark Entries records).

[11] Their debut album, Voluspa, released on the UK label Brille Records on April 26, 2010, is named after the ancient Nordic poem Völuspá which relates the story of the creation of the world and its coming end.

[14] The film stars Emma Aars and is set in a small town in Norway where "a young girl with a secret talent finds herself unwillingly entwined in an elite underworld of healing that only the ailing wealthy are aware of.

SO SO IN LUV released several singles, compilation tracks, and mixes over the next few years, and while the project was initially anonymous, they revealed their identity when the alias was retired in early 2018.