A strong advertising campaign in 1998 resulted in increased sales, driving rapid expansion of stores across the country.

[1] In January 2010, the retailer announced plans to expand into the New Zealand market,[2] opening its first store in May at Wairau Valley in North Shore.

[3] By June 2014, there were five stores across the Auckland Metropolitan Area when the company announced it would pull out of the New Zealand Market citing poor returns.

Following the announcement, The Warehouse Group agreed to take over the leases of the Good Guys stores and re-employ most of their local staff.

The organisation of the company, with stores being held in joint ownership, added complexity to negotiations with potential buyers.

[13] Every dollar donated by team members is matched by The Good Guys, to double the positive impact on the charities and the community.