That same year, the Warehouse brand was relaunched with new lower-case logo,[12] announced its plan to enter the liquor market and that it would end operations in Australia by Christmas.

[13] In 2005, Warehouse Australia was sold to Catalyst Investment Managers and Castle Harlan Australian Mezzanine Partners for A$92  million (NZ$99m).

[24] That same year, the company launched The Warehouse Group Financial Services after the takeover of Diners Club NZ.

[26] In July 2017, The Warehouse Group announced that it intended to sell the Financial Services division that it had acquired in 2014 to SBS Bank for a reported $18 million by September.

[30] In June 2020, The Warehouse Group announced that 1,080 jobs would be lost as a result of the economic effects of the COVID-19 pandemic in New Zealand.

First Union general secretary Dennis Maga criticized the company for using COVID-19 as an excuse to lay off hundreds of workers and to reduce the incomes of thousands of employees.

[33][34] On 21 December, The Warehouse Group announced that it was in a "confident enough position" to repay its NZ$67.8  million COVID-19 wage subsidy to the Government.

[35] From early 2021, all Warehouse stores across the country stopped selling physical media including DVDs, Blu-Rays, CDs, and Vinyl Records.

[40][41] In March 2024 the Commission said that it was "not clear that Sanitarium breach[ed] ... the Commerce Act" and that it would not "prioritize the matter for further investigation".

[43] The Warehouse operates discount retail department stores selling a broad range of non-grocery and grocery products.

The Warehouse is publicly traded on the New Zealand Stock Exchange with the security code WHS (previously TWH).

[46] In March 2020, The Warehouse Group drew criticism when its directors prematurely announced that they were an essential service during the COVID-19 pandemic without consulting with the Government.

The company subsequently shut down its brands for the duration of the four-week lockdown with all staff being given full paid leave.

[47][48][49] In early June 2020, The Warehouse Group was criticized by First Union coordinator Kate Davis for allegedly not consulting employees about a plan to lay off 1,080 workers and close six stores as a result of the COVID-19 pandemic.

As part of the transaction, The Warehouse Australia's Sydney Head Office would be sold to Investec Wentworth Specialised Property Trust.

While the effective date for the transaction was due to be 27 November 2005, completion of the sale was expected in early 2006 and was subject to normal regulatory approvals.

At its formation, ADR also purchased the discount store operations of Miller's Retail, including the Go-Lo, Crazy Clark's and Chickenfeed chains.

[53] The operations soon had massive wall-to-wall administrations and management changes culminating in widespread closures, divestments to rivals like The Reject Shop, and mergers of chains until it was finally placed into liquidation by receivers in 2014.

In a similar fashion to the Wal-Mart Supercenters of the United States, the foodmarket department aisles are placed at a perpendicular angle to the general merchandise.

Due to their branding and distinctive red-colored buildings, The Warehouse's stores are commonly referred to as "Red Sheds"[60][61] within the organization and in New Zealand.

Warehouse Stationery is a large store containing a variety of different products with a blue color, similar to Officeworks in Australia or OfficeMax in America.

In the books and stationery market, it competes with Paper Plus and Whitcoulls, while in the electronics sector, it faces competition from retailers such as JB Hi-Fi and Harvey Norman.

Additionally, by choosing a Credit Account membership, customers can collect points in-store at Noel Leeming.

Noel Leeming is a retail electronics chain that specializes in selling a wide range of products, including computers, household appliances, TVs, and audio equipment.

With 71 stores, including 20 in Auckland,[63] Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group.

[67] In July 2017, less than two years following the acquisition from Westpac, The Warehouse Group announced the sale of the financial services division.

The platform is headquartered in Newmarket, Auckland, and is part of The Warehouse Group's digital transformation strategy,[80] which began in February 2017.

Under the leadership of Chief Executive Justus Wilde, a global online retail expert, TheMarket team started working on the project in early 2018.

With a startup mindset,[82] they successfully launched the mobile-first platform on 1 August 2019 after a beta testing period in July.

[85] To enhance convenience for customers, TheMarket utilizes an organized network of "MarketPoint" sites within The Warehouse Group's existing 242 physical locations across New Zealand.