[1][2] Originally named Daybreak Records and based out of legendary Ottawa punk venue 5 Arlington,[3][4][5][6][7] founder Yannick Lorrain moved to Quebec City, and then to Montreal, taking the label with him and changing its name to Witch Hunt in 2000 and then Feral Ward in 2002.

In 2004, Union Of Uranus' discography titled To This Bearer Of Truth was released on Feral Ward but "GASR-999" was etched on the matrix/runout as a throwback.

[10] Yannick is quoted in the book Punk Record Labels and the Struggle for Autonomy: The Emergence of DIY by Alan O'Connor as saying "On Great American Steak Religion there were Uranus, Drift, One Eyed God Prophecy.

"[11] Alexandre Julien's One Eyed God Prophecy Official Biography blog post recounts how the band connected with the label: "During one of their early practices, their friend Yannick Lorrain came by and after hearing their only three written songs, asked them to put out an LP on his label, The Great American Steak Religion.

Reviews of the label's releases appeared in the popular punk zines of the time such as Maximum Rocknroll, HeartattaCk, Punk Planet, and Profane Existence,[18][19][20][21] and the label was listed in the 1996 edition of Maximum Rocknroll's "Do It Yourself Resource Guide" Book Your Own Fuckin' Life 5.