[1][2] The event was the inspiration of the Australian property millionaire Arthur Earle, who wanted to organise an endurance race to celebrate the harsh outback.
[3] The race also intended to recognise the positive impact that Afghan cameleers had on the exploration of central Australia, and highlight the importance these animals had in the development of these arid lands.
[3] The race was broken down into six legs each with check points:(source: Australasian geographical magazine Geo Volume 11 number 3) Australia's elite SASR (Special Air Service Regiment) along with the a team from the 2/4 Battalion Royal Australian Regiment, competitors from the United States,[5] Australia's leading camel handlers, adventurers, and ex-marathon runners entered the event.
Because she had won and had become well known, the original person O'Connell was involved with before the race, made claim to her and half the winnings and wanted to use her name to start his camel business.
[8] The event featured in the documentary produced for the ABC by Orana Films[9][10] and photographed in the Australasian geographical magazine Geo (Volume 11 number 3 page 97).