The bakery café at which they work, 63rd Street Hot & Crusty, appears from the outside to be a fair and efficient business; however, the film reveals a situation in which workers face sub-legal wages, dangerous machinery, and abusive managers who will fire them for calling in sick.
With the assistance of a number of inspired organizers from the Occupy Wall Street movement,[3][4][5] the workers risk deportation and the loss of their livelihood as they embark on a year-long battle for a living wage against reluctant New York investors.
[9] Ben Kenisberg of The New York Times, complimented Robin Blotnick and Rachel Lears' ability to illuminate an important political issue, lauding the film as "an effective portrayal of the intricacies of activism – and of a situation in which victories seem all too brief.
"[10] Peter Keough of The Boston Globe commends the positive motivation for the film and the intelligent delivery of its message, claiming it to be "socially conscious documentary film-making at its best.
Martin Tsai for the Los Angeles Times articulates this concern saying that "when the employer declined an interview, the filmmakers could have - but apparently didn’t - reach out to unaffiliated legal or labor experts for comment.