The Hawkeye Initiative is a satirical Tumblr page similar to Women in Refrigerators that comments on the depiction and treatment of female characters and superheroes in comic books.
[3] The site's intent is phrased as "to draw attention to how deformed, hypersexualized, and unrealistically dressed women are drawn in comics".
[5][6] A series of commentators had discussed the absurdity of the "Strong Female Superhero Pose" in 2011–2012, with some photographic gender-swapped recreations produced.
[12] In December 2012, The Daily Dot called ND Stevenson one of the "top 10 most influential fans of 2012" for his work in the Hawkeye Initiative.
Club commented that although the choice of Hawkeye was arbitrary, "making him the face of a feminist comic-book project fits with the character Matt Fraction has established in this series.