The Hits Collection is a compilation album by Kim Wilde.

Originally the album was intended to be a repackaged version of the 1996 compilation Best of Kim Wilde.

When the album was announced, the webmaster of Wilde's fansite contacted EMI and asked if it would be a better idea to release a new compilation of Wilde's EMI 'first' years of 1981-1983 instead.

Also included is the 1982 Japan-only A-side "Bitter Is Better", unreleased in the UK until this CD.

[1] The last two tracks are the two extended versions (12" A-sides) released in the time frame.