Its audience came to include a significant number of gay men, who used the magazine to post covert personal advertisements at a time when homosexuality was socially taboo and legally proscribed.

[6] The run held by the GLBT Historical Society suggests the magazine later appeared quarterly and continued publishing until at least March 1952.

[8] Historian David K. Johnson speculates that the magazine may have ceased publication following a "police crackdown" at a time when US authorities were vigorously enforcing the Comstock laws which prohibited sending obscene material through the mail.

[3] In a typical ad, members would list their age, location, occupation, and hobbies or interests, such as model trains, particular genres of music, or rock collecting.

[10] Scholar William Leap suggests that such ads would not have been likely to arouse suspicion in an average reader because they made use of "familiar words and phrases" rather than any peculiar secret codes.

Michael Waters notes that Ewing apparently had a genuine zeal for hobbies, given that, more than a decade before the magazine's debut, he had founded a student hobbyist club at the high school at which he taught.

[12] A gay man who served as one of Alfred Kinsey's research informants, Burk marked up some of his copies of the magazine with notes regarding his contacts with men who had placed personal advertisements.