The attraction, technically a yard haunt, showcases a mixture of age-old tricks such as Pepper's ghost, and advanced special effects and multi-channel audio.
Ed Valentine, a prominent television screenwriter, was contracted to develop the script, and pre-production began in full earnest in June 2007.
Christopher Hoag, an Emmy-nominated composer, joined the production team shortly thereafter, and about a month later the fully developed score and story were finished.
[1] Corey Burton, famous for his rendition of Paul Frees at The Disney Haunted Mansion, came on board to provide the voice of "Jack", the show's narrator, whose character is manifested as a giant talking pumpkin.
Unlike most other seasonal haunted attractions, it is a "walk-by" show viewed from along the fence-line of the street.