[2][3] with over 1500 brands and 165,000 items,[4][5] including Australian labels P.E Nation, Sass & Bide, Camilla and Marc, Country Road, Witchery and Lorna Jane.

International brands stocked include Nike, Levi’s, Calvin Klein, Adidas, MAC, Estee Lauder and more.

The Iconic's Yennora based fulfilment centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere.

[8] In January 2018, it was announced that CEO Patrick Schmidt would take on a new role as co-CEO of GFG with former Kinnevik Investment Director, Christoph Barchewitz.

[12] In September 2021, The Iconic began a partnership with AirRobe, assisting customers in reselling, renting or recycling of their purchases.