It serves as an umbrella organization for multiple regional e-commerce platforms specializing in fashion, including Zalora in Southeast Asia, Dafiti in Latin America, and The Iconic in Australia and New Zealand.

GFG aims to bring fashion to emerging markets, leveraging an assortment of global and local brands and designers.

From 2013, the GFG regional companies started creating their own private-label brands, such as Lost Ink and Zalora (formerly Ezra).

[11] In February 2018, Patrick Schmidt and Christoph Barchewitz were appointed co-chief executive officers, succeeding Romain Voog.

[7] The Group operates more than 10 warehouses across the world, including The Iconic's 19,000sqm "fulfillment center" in Australia[14] and Zalora's Regional e-Fulfilment Hub in Malaysia.

[10] In 2015, GFG acquired sports and outdoor activities e-commerce company Kanui, and kids/ baby-focused online retailer Tricae.

[24] In April 2016, GFG's Southeast Asian business Zalora sold its operations in Thailand and Vietnam to retailer Central Group for an undisclosed amount.

[10] On December 13, 2022, GFG completed the sale of Lamoda's business in Russia, Kazakhstan and Belarus to Yakov Panchenko, owner of the Stockmann department store chain.