The publisher was the Fleet Street bookseller David Bogue and the editor was Henry Vizetelly.
Believing that success was imminent, he conceived of the idea of bringing out a cheap popular illustrated paper to compete with the near monopoly of Herbert Ingram's Illustrated London News with himself as editor.
[1] The absence of the tax stamp allowed the new paper to be published at the low price of twopence and it became a rapid success.
The office was at 2 Catherine Street, Strand, on a site subsequently covered by the Gaiety Theatre and Restaurant.
Palmer, Kenny Meadows, Harrison Weir, G. Cruikshank, Myles Birket Foster, Charles Henry Bennett, and W.