The Imaginarium Studios

It applies and develops performance capture and virtual production tools to create digital characters for film, television, games, AR, VR and mixed reality.

3,[3] Men in Black: International, Spider-Man: Far From Home, Marvel's She-Hulk: Attorney at Law,[4] and Netflix's Dance Monsters.

In 2014 the team collaborated with War Horse director Tom Morris[5] to have the play performers re-enact the production while wearing motion-capture suits, allowing their body and facial movements to be digitally applied to 3D avatars.

In 2015, The Imaginarium Studios worked with Coldplay to create the music video for their track "Adventure of a Lifetime", directed by Mat Whitecross.

[6] In 2023, The Imaginarium Studios worked with Spotify to capture Stormzy performing tracks from his album, This Is What I Mean, the data was used to create a digital in-app concert experience with Rockstar Energy Drink.