Launched in 2016, the news outlet curated syndicated content[2] and produced original stories aimed towards millennials.

Billy Penn functions as a mixture of links to news articles produced by other outlets with its own original reporting mixed in.

[8] The Incline deviated from Billy Penn, by selling ads upon its introduction in order to gain exposure and awareness.

[9] Because of the presence of Silicon Valley companies working with Carnegie Mellon University and the absence of a tech business website in Pittsburgh, the Incline focused more on technology news compared to its Philadelphia counterpart.

[11] The Incline obtained recognition in multiple categories from the Press Club of Western Pennsylvania at the 54th Golden Quill Awards.