It is a revival of a weekly print magazine based in San Francisco which was published between 1998 and 2001.
Like Wired, Red Herring, and (later) Business 2.0 and Inside.com, it was part of a breed of late 1990s publications that filled a gap in technology coverage left by mainstream media at the time.
In 2000, it sold more ad pages than any magazine in America, and launched that year a European edition.
However, as the dot-com boom failed, sales of the magazine began to shrink, and it went into bankruptcy in August 2001.
[5] In 2010, The Industry Standard became a "channel" within InfoWorld, another publication owned by IDG,[6] ending circa 13 September 2014.