The Jam Factory

The Jam Factory was a shopping and entertainment centre, located in Chapel Street, South Yarra, a suburb of Melbourne, Australia.

[2] At a cost of $20 million the site was redeveloped and opened on 9 October 1979 as a shopping centre[2] named The Jam Factory, offering modern fashion, gift stores and cafes, among others.

The Jam Factory was also chosen by Brazin to be the first site to reintroduce Virgin Megastores in Australia opening in 2002.

[4][5][6] Before these major tenants closed their Jam Factory outlets, its owner, Challenger, announced in June 2008 a $700 million redevelopment that did not proceed.

It would have seen the historic factory building demolished and replaced with a new style shopping centre (54,000 square metres of shops, more than double the present size), apartment towers built on the car park closest to Virgin Megastore/Urban by Target, 8,000 square metres of office space, and a 100-room hotel.