The group's stated purpose is to "Practice random kindness and senseless acts of beauty", a phrase first coined by Anne Herbert.
[8] The large scale 2014 XL Catlin Kindness Offensive event resulted in the events organiser and group co-founder David Goodfellow being awarded with a Points of Light,[9] award by the then UK Prime Minister David Cameron who acknowledged that it generated "a record-breaking Christmas toy donation".
[10] As well as large giveaways, TKO has also staged a series of pop-up events, including The Everyday Kindness Awards in 2009.
[11] The Kindness Offensive established their headquarters in Islington in 2013,[12] which includes a bookshop that offers 100,000's of books free of charge to the public,[13][14] and a community space whose grounds have been converted into a sensory garden for special needs students.
The building has become something of a local landmark due to installations such as a set of giant brockley[15] and a replica TARDIS from the long running UK TV show Doctor Who.