The album revolves mainly around the theme of adolescence (the track "This Is What I Came For" is especially autobiographical), though its title is taken from the unfinished The Last Tycoon by F. Scott Fitzgerald.

Morén's initial plan was to make a purely acoustic record, but the final product contains elements such as string sections and synthesisers.

The album was recorded "...in our spare, stolen hours, here and there in apartments, rehearsal spaces and studios in Stockholm...".

[1] The album had two singles; Social Competence, released in March,[2] followed by Reel Too Real in April.

[3] The album was produced by songwriter Tobias Fröberg, and Daniel Värjö, member of The Concretes, whose former member Victoria Bergsman Morén had previously collaborated with on the Peter Bjorn And John song "Young Folks".