Dustin the Turkey, a high-profile entertainment figure in Ireland, made an annual appearance, usually bringing a gift for the presenter.

The stunt alluded to a controversy that occurred when the winner of an antiques restoration competition run by the show claimed credit for a chair which had been worked on by another person.

Amongst other guest appearances included TV presenter Brian Ormond, and his daughter Chloe, the cast of Après Match, who demonstrated toys while portraying broadcasters Gerry Ryan, Marian Finucane, and Joe Duffy respectively, and that year's Eurovision singer Mickey Joe Harte, who performed his follow-up single "There Must be Love".

[16] Irish comedian Dave McSavage, appeared in the opening segment of this Toy Show, playing a selfish scrooge.

[17] Pat Kenny was later criticised in a study by the Equality Authority for his hosting of the show, in which he persistently reinforced stereotypes of gender roles.

[18] The 2007 edition was broadcast on 30 November 2007, attracting over one million viewers[19] or seven-tenths of the available audience, making it the most watched television programme in Ireland at that time of 2007.

Seinfeld, who had previously lashed out at Larry King over his ignorance, remained tight-lipped and walked off without informing Kenny of his correct name.

[21] The 2007 Toy Show was opened by the soprano Oisín Nolan who ascended a hanging crescent moon as Kenny entered the studio fresh from his visit to Santa in Lapland.

[26] Kenny questioned why she had entered the competition if she had not wanted to attend the Toy Show (the tickets were just part of the prize; also on offer was €10,000).

She did not see the actual tearing of the tickets as she had turned off the television "to prevent an echo on the line" and attempted to suggest that they either be raffled or donated to someone else only to be drowned out by Kenny and his audience's vocal disbelief.

[32] Two and a half hours before the 2008 Toy Show got underway Kenny appeared on Aidan Power's The Cafe with alter-ego Oliver Callan.

[33] In an announcement aired before the Nine O'Clock News, Kenny let slip that Jeremy Clarkson, Richard Hammond and James May from Top Gear would appear.

During the show, Kenny once again referenced the ticket fiasco when, whilst promoting another competition with a prize of a car and €10,000, he said he would "tear up" the vehicle if the winner refused to take it.

[1] Jedward, wearing glistening bronze suits on their first appearance on Irish television,[41][42] caused controversy when John swore live on air after tearing his trousers whilst performing a sequence of acrobatic movements around the set.

[43] Ten security guards were required to take care of the twins, who rose to fame on UK talent show The X Factor.

[43] Thousands of females fans surrounded RTÉ's studios to catch a glimpse of the pair who spent time in the audience live on air.

Speaking about the show, presenter Tubridy said "At the end of a very difficult week in Ireland, I think the country needed a smile, a laugh and a big hug and I think that's what we did on Friday."

[62] As showtime approached there was much talk of "reasonably priced toys" and the host's choice of jumper—"There won't be any penguins or snowmen or figures on the jumper.

[64][65] The children appearing included eight Irish dancers known as Damhsa Juniors and two kids from Naas performing English pop singer's Labrinth's song "Express Yourself", with a group singing "Santa Claus is Coming to Town" as the show finale.

[66][67] Other features to look forward to included a special appearance by The X Factor finalists Union J, Aston and Kayleigh from RTÉ documentary Apartment Kids championing toys for small spaces, a remote-controlled James Bond car and a PlayStation game written by J. K.

[68] The highlight moment of the show happened when young Alex Meehan on a pedal powered tractor came out before spontaneously speaking Irish to Ryan Tubridy.

Fergal later appeared on the show wearing a similar jumper and also helped Tubridy to introduce youngsters who demonstrated ride on toys.

On the 31 October Episode, Tubridy launched a campaign for people across the country to knit him a Christmas jumper to wear on the 2014 Toy Show.

[113] On 18 November a teaser trailer was released showing Ryan Tubridy lip syncing All I Want For Christmas in an X Factor-style singing contest.

[131] Pádraic Mannion Gearóid McInerney Conor Cooney David Burke Alisha Weir The 2017 edition was broadcast on 1 December 2017, starting at 9.35pm and finishing at 12.00am.

An official trailer premiered 13 November,[186][187] which told the story of a young girl named Eva who was stuck at home and missing her friends.

[190][191] Highlights of the programme included singer-songwriter Dermot Kennedy surprising a teenager, Michael Moloney, while performing a cover of Kennedy's "Giants", which he dedicated to his late father,[192][193][194] and a special performance of Take That's "Rule the World", sung by Eva Norton, which featured children from all over the world, including Australia, New York City, Bahrain, South Korea, Dubai, Boston, Madrid, Auckland and Tasmania.

[195] Notable guests included singer-songwriter Gary Barlow, musician and songwriter The Edge and comedian and writer David Walliams.

[229][230][231] The opening number featured Tubridy driving a Dublin Bus down Yellow Brick Road, breaking into a retelling of Dorothy's arrival, not at a land called Oz, but at the Toy Show.

[242][243] Amongst the special guests were Alisha Weir, in her second Toy Show appearance following 2017, from Matilda the Musical, who surprised a group of fans who performed the number "Naughty" from the musical, and Ireland rugby players Peter O'Mahony and Bundee Aki, who surprised a young fan with a signed Ireland jersey.