[11] In May 2022, RTÉ announced its intention to stage its first musical based on The Late Late Toy Show,[12] engaging Séimí Campbell as director, RuthAnne Cunningham and Harry Blake as the composer, Sarah Travis as musical supervisor and orchestrator, James Cousins as choreographer, Colin Richmond as set and costume designer and Paul Keogan as lighting designer.
[15] In May 2023, after the show had closed, Tierney-Keogh wrote in a letter to the Oireachtas Public Accounts Committee that the contracts negotiated with creative workers "were below industry standard".
[18] Several performances of the musical were cancelled during its opening run at the Convention Centre Dublin due to cast and crew illness; of those that went ahead, many tickets remained unsold.
[19] Brian Stanley, in his role as chair of the Public Accounts Committee, commented during the show's run that the commercial risks had evidently been too high and that, "on the face of it, it appears that proper market research was not done.
[21] Documents became publicly available in the wake of the RTÉ secret payment scandal in July 2023 confirming that the losses from Toy Show The Musical reached €2.2 million.