The Linkup (formerly MediaMax), a spin-off from Streamload (now Nirvanix), was a "social network for file sharing" and a service that let users send, receive, and store large amounts of data via the web.

[1] It was one of the first Internet based storage services (winning numerous awards) and is now one of the largest failures resulting in user data loss.

[2][3] On June 15, 2007 a system administrator's script accidentally misidentified and deleted "good data" along with the "dead data" of some 3.5 million former user accounts and files.

It took until October 2007 to complete a partial restore of the data (much of it being irretrievably lost).

[4] The Linkup finally experienced a "meltdown" on July 10, 2008 which left about 20,000 paying subscribers without their digital music, video, and photo files from August 8, 2008.