Since 1978, new categories were regularly added and today the awards include not only traditional advertising, but recognise virtually every touch-point between a brand and the consumer - including architecture, design, digital media, live events, sponsorship, as well as integrated campaigns.
[5][6] Preetesh Sewraj has been the Chief Executive Officer since 2020[7] and Sibusiso Sitole is the current Chairperson.
Over 160 judges from across the region as well as international jury chairmen assess the work.
Finalists are announced every day and judging is concluded with a recently introduced "Seminar of Creativity."
The winning work is announced on the Saturday and Sunday evenings at the end of the week.